How To Treat Towels / Q&A

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japanese

Features of Imabari Towels

Above all, the greatest feature of Imabari Towels is their excellent absorbency and soft feel on the skin. The fabric is resistant to fading and pulled threads, which allows the towels to stay luxuriously soft even when used for a long time.

For our customers

The Imabari Towel brand mark and logo are only awarded to products that pass more rigorous testing than ordinary towels. Because towels are used every day, we only offer towels that have the reassurance of quality.

Resistance to pulled and snagged threads is another important element providing the reassurance of durability.

The absorbency test certifies that the towel sinks within 5 seconds when placed on water.

Our dyes are also tested for their resistance to everyday damage from sunlight, detergents and other stressors.

Towel care

You can keep your towels feeling soft and luxurious and extend their life by following some simple care tips.

  • Washing tips

    Avoid using fabric softener, as it decreases towels absorbency and makes the fibers prone to napping.

  • Before drying

    Before hanging towels to dry or putting them in the dryer, give towels a good shaking? about 10 shakes. This fluffs the pile and keeps the towels feeling soft.

  • Pulled /snagged threads

    When you have a towel snag, do not pull it.Instead, use scissors to cut the snag off at its base.

Q&A

Where can I buy the product?
In addition to our online shop, you can purchase at dealers Japan. Please check from the store information.
What is the difference between untwisted yarn, soft twisted yarn and general twisted yarn?
Basically, the thread used for towels is twisted, and the name is divided according to the number of twists. The less twisted the yarn, the softer it is, but the less durable it is. Based on general yarn, untwisted yarn is a yarn with almost no twist, and soft twisted yarn is between untwisted yarn and general yarn.
What is vat dyeing?
A type of towel dyeing method. It is a dyeing method that has less discoloration than the commonly used reactive dyeing and is resistant to washing and rubbing.
What is shirring?
It is a method to cut the pile on one side. It features a velvety smooth texture. Often used for print towels.
What is Etak?
Etak® is a patented ingredient that is fixed on an object and has “antibacterial” and “antivirus” properties for a long time. Oral hygiene component is at the base, you can use with confidence. * Not effective against all bacteria and viruses. For details, please see the Etak Council official website http://etak.jp/.
Are products without the Imabari brand mark Imabari towels?
Imabari Towel is a general term for towels produced in Imabari City, Ehime Prefecture, Japan, and is a product that has cleared the inspection of the Imabari Towel Industry Association’s own standards. Products without the brand mark cannot be called Imabari towels.
Do you have any easy to dry towel?
Thin and light towels are easy to dry. Also, polyester-blended towels are easier to dry than 100% cotton towels.The following products are easy to dry in our products. Thin: Novy   polyester blend: Fan
Please tell me what to do when mold grows on the towel.
Moldy towels cannot be restored to their original condition. You can keep the towel clean and last a long time by washing it immediately after using it.
Should I wash it before use?
We recommend washing before use to remove dust from the towel and use it comfortably.
Fluff comes out.
Immediately after using the towel, fluffing will inevitably occur. In particular, untwisted yarn is easy to fluff, so it is recommended to wash the towel alone at first. If you wash the towel several times, the fluff will disappear.
Will the color fade?
In the case of color towels, there is some discoloration. Especially for dark colors, wash with a towel alone at first. By washing the towel several times, the color will not fade.
When hooked on pile fabric.
Do not pull it. Instead, use scissors to cut the snag off at its base.
How should I dry it?
After washing, hold both ends of the towel and tap it to make the pile stand, and stretch it well to shape it. Avoid direct sunlight and dry in a well-ventilated shade.
Please tell me how to store towels.
After washing the towel, dry it well before storing it. Avoid storing in a humid place as it may cause odor and mold.
Does the towel have a product life?
Towels do not have a definite lifespan and will vary depending on the washing method and frequency of use. If you feel deterioration such as discoloration, please consider replacement by purchase at your own discretion.
Can I use fabric softener?
Please refrain from using it as it tends to lose water absorption and fluff. It finishes softly without using it. Please use it when you have used it for a long time and feel that it has become hard.
Can I use bleach?
It may cause discoloration and deterioration of the fabric. Please refrain from using it.