From the President
Shichifuku Towel is a towel manufacturer
founded in 1959 in Imabari City,
Ehime Prefecture, a center of towel manufacturing in Japan.
We’re a small producer but have always striven
to be a towel company that draws people in.
These people include our customers, friends, team members, and so on.
When people are drawn to a place, there is always a reason behind it.
Nothing gives us greater joy than to know our customers
are looking to Shichifuku Towels for fun and smiles.
We at Shichifuku Towel will continue aspiring to be a fun company.
SHICHIFUKU TOWEL CO.,LTD.
President and CEOTaizo Kawakita
Company overview
- trade name
- SHICHIFUKU TOWEL CO.,LTD.
- location
- <main factory>
1-2-2 Tomitashinkoh Imabari City Ehime Prefecture zip799-1503
TEL 0898-36-6020 FAX 0898-48-6066
<BIS distribution center>
4-6-25 Kitamura Imabari City Ehime Prefecture zip799-1502
TEL 0898-55-8558 FAX 0898-55-8559
<sample product factory・warehouse>
7-3-22 Bekku-cho Imabari City Ehime Prefecture zip794-0026
TEL 0898-22-4170 FAX 0898-22-4174
<isso ecco aoyama(Aoyama Branch,Tokyo)>
1-B 5-49-7 Jingumae Shibuya Ward Tokyo zip150-0001
TEL&FAX 03-3400-3389
- Home Page
- www.shichifuku-towel.co.jp
- capital
- 10,000,000yen
- fiscal term
- onece a year in July
- president
- Taizo Kawakita
- foundation
- 1959/2/1
- establishment of corporation
- 1985/8/1
- content of business
- production and sale of towels
- Major sales contacts
- Iori Co., Ltd.、ETOILE KAITO & CO.,INC.、Kanazawa Meitetsu Marukoshi Department Store Co.,Ltd.、KAWAJUN CO.,LTD.、Q-NET Security Co.,Ltd.、JAPAN GREEN STAMP CO.,LTD.、Costco Wholesale Japan, Ltd、SAISHUNKAN CO.,LTD. 、Sakurajyuji Group、SHADDY CO.,LTD.、Sumitomo Rubber Industries, Ltd.、SAZABY LEAGUE, Ltd.、Takashimaya Co.,Ltd.、Dai Nippon Printing Co.,Ltd.、TOKYU HANDS,Inc. 、Dr. Ci:Labo Co.,Ltd.、Nippon Express Co.,Ltd.、Harmonick Co.,Ltd.、Hankyu Hanshin Department Stores,Ind.、BATHLIER、ISETAN MITSUKOSHI HOLDINGS、THE LOFT Co.,Ltd.、RINGBELL CO.,LTD.、Le Creuset Japon K.K.、JALUX Inc.、LINE Friends Japan
- annual sales
- 779,000,000yen（2022.7）
- nunber of employees
- 77
- member organization
- Imabari Towel Industrial Association
Imabari Chamber of Commerce
Imabari Corporation Association
- banks
- Iyo Bank、Mizuho Bank、Hyakujushi Bank、Shikoku Bank、Hiroshima Bank、Chugoku Bank、Yamaguchi Bank、Ehime Bank、Japan Finance Corporation、Tokushimataisyo Bank、Shokochukin
Company History
- 1959Feb.
- Akira Kawakita started Shichifuku Towel Factory as a private company in Bekku-cho, Imabari City.
- 1968
- Won an award from a trade and commerce minister, as a company contributed to export
- 1985Aug.
- Changed into Shichifuku Towel Corporation Extended the company Introduced innovative weaving machines
- 1987
- Developed the original brand Aimed for a maker directly connected with actual demand
- 1989
- Achieved 30% direct sales.
- 1992Nov.
- Introduced office computers for inter
- 1996May.
- Completed construction and transfered new headquarter to the industrial district developed by Imabari city (current address)
Introduced the latest weaving machine and automatic logistics system, etc.
Set the planning room inside the company
Started the online business deal with clients
- 1997Dec.
- Introduced the cutting-edge weaving machine
- 1998
- Achieved 70% direct sales.
- 2000Mar.
- Set weaving machine and Electronic Jacquard into the ex-headquarter (Bekku-cho), functioning as Sample factory
- 2000Dec.
- Introduced large-sized computer for QR code
- 2001Oct.
- Opened homepage for customer support and started online sales
- 2001Dec.
- Exhibited towels in the Japan Creation（～2003)
- 2002Aug.
- Taizo Kawakita inaugurated as CEO
- 2002Oct.
- Planning partnership with designing office, Isso ecco Inc.
Set up lifestyle brand, “isso ecco”
Exhibited towels at New York Textile Show in U.S. (～2005）
- 2002Dec.
- Introduced latest weaving machine and CGS at headquarter and Sample factory respectively
- 2003June
- Exhibited towels at Interior Lifestyle Exhibition（until now）
- 2003Sept.
- Opened interior lifestyle shop “isso ecco” at Aoyama, Tokyo
- 2004Aug.
- Exhibited towels at Accesory The Show at New York, U.S.
- 2005Feb.
- Exhibit towels at Tokyo International Gift Show （～2009）
- 2005May
- Updated and renewed large-sized computer
- 2006Jan.
- Exhibited towels at Maison & Objet at Paris（～2015 ）
- 2006Nov.
- Completed construction of office and showroom at headquarter
Exhibit towels at Tokyo Furniture Fair
- 2009Feb.
- Held 50th anniversary enterprise “Tatekawa Shinosuke&shunpuutei Shouta no Futari party”
- 2009May
- Introduced cutting-edge weaving machine
- 2010Dec.
- Updated and renewed large-sized computer
- 2011May
- Introduced cutting-edge weaving machine
- 2011Aug.
- Started to broadcast Shichifuku Towel TV Commercial
（Won the Advertising awards inside and outside of Japan）
- 2013Feb.
- Completed the construction of Shichifuku Towel BIS Distribution Center (Imabari-shi Kitamura)
- 2019Aug.
- Opend Shichifuku Towel Tokyo Branch Office
- 2019Nov.
- Held 60th Anniersary enterprise, Imabari Rakugo party “Tatekawa Shinosuke・Shunpuutei Shouta”
