Towel is a very attentive partner of yours in every occasion of daily life. Towels may sound as just one kind of necessity, but there is so much variety in purposes and uses.
With organic cotton, waffle weave and gauze gaining recent popularity, thousands of kinds of products are found in towel marketing today.

This can be explained by the prevalence of a wish for 'genuine towel' whose production is concerned with the environment, health and safety. And Imabari towels appear to be wildly accepted as a new solution for those factors.

Such diversity may lead some customers to wonder; what kind to get, what’s the difference among variety, how to use the towel properly, and so on. When it comes to choosing towels, sometimes beyond your knowledge or experience, towel experts are here in Japan to provide casual and specific advice for you.

Shichifuku towel hopes to lay the foundation where everyone can find preferable towels, facilitating training system of expert advisers.

Ｔwelve Towel Sommeliers registered within Shichifuku Towel ( as of February 2014 )

• Yuji Hashida
  (distribution control)
• Takashi Kuwabara
  (planning designer)
• Yuki Sogabe
  (merchandise control)
• Yoshihiro Nishida
  (production control)
• Masumi Ohashi
  (planning designer)
• Miki Sakiyama
  (planning designer)
• Shinya Murakami
  (merchandise control)
• Eriko Murakami
  (officework)
• Kikuka Hirose
  (officework)
• Minori Aoi
  (inspection)
• Miho Ota
  (sewing)
• Kikuko Watanabe
  (sewing)