Since ancient times, Imabari has kept the custom to entertain the people who were under their pilgrimage around eighty-eight temples in Shikoku Is. The spirit to give their own things to others, combined with the climate and tradition, has been handed down via its warmth and comfort in Imabari Towels. It is such generous hospitality that has been rooted in the culture of making kind-hearted towels.

Over 110 years, in the north of Ehime Prefecture on Shikoku Is., as one of the biggest manufacturers in Japan, Imabari Towel has made wonderful harmony between our traditional methods and the newest technology. Comfort is our ultimate priority, and our rich source of designs and towel (pile) items provides great sensation for fashion and interior business.

SHICHIFUKU TOWEL can introduce a partnership with your loving towels besides you from fresh start in the morning till sound sleep at night.

Imabari Towel set the quality standard of 5 seconds as the time required for a piece of towel to start sinking under the water. We make sure that towels should absorb water from your first use. Your skin will be wrapped up in softness and gentleness and any form of liquid will be absorbed in no time.

We, SHICHIFUKU TOWEL, are pursuing and improving the way to keep softness with absorbency which the materials naturally have, thus you need no fabric softener.

Whenever you reach for our towels, you'll find yourself burying your face in them in spite of yourself.

Inspired by the baby's velvety skin, the touch of our towels will soothe your mind and body.

To this end, we devote ourselves to every detail, from planning and design to production, sewing and product inspection, combining state of the art technology with a history of craftsmanship and a love for excellence in towels.

The elegance and functionality of the Shichifuku Towel reflects this devotion.
Our factory has a limited production line, which encourages us all the more to make each towel a work of art.

It's our wish to place our finished products into your hands.

• ○ Separate towels from other laundry for the first few times of washing in case of slight color loss and production of lint. We recommend the use of a lint trap for washing machine to prevent lint from sticking back on the product and a laundry net to avoid fuzzy surface or pile loss.
• ○ Please do not leave towels immersed in water for long time in case the colors are changed by the chlorine contained in running water.
• ○ Avoid using remaining bath water with bath salt for washing in case the towel changes color.
• ○ Skip fabric softener for the first few times as the piles or fuzz may easily be detached.
• ○ The materials are delicate, so please avoid water-save mode in your washing machine and also avoid chlorine bleach, whitening agent or tumble-drying.
• ○ After washing, wave the towel softly to make flat ( do not beat ) as if to mingle with the wind.
  If you hang ( or dry ) quickly, the surface will become smooth and piles will get airy and fluffy again.

These products make full use of soft materials, therefore please expect slight lint production.

• ○ Do not brandish or beat towels. Too much pressure on cloth will cause tearing.
• ○ Little loops of piles, being a main feature of woven towels, are easily hooked by nails or sharp edges, and then easy to come off. A loose pile should be cut out at the bottom with scissors instead of trying to pulling out.
• ○ Softer fabric has a tendency to produce more lint, but after a few washes you may not see lint or color loss.
• ○ We recommend washing before use. It will reinforce piles and increase absorbency.